Noelle O'Brien
Designer and Illustrator
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Smirnoff Ice Summer

Smirnoff wanted to increase its relevance with millennials during the summer months. Playful, surreal, eye-catching, and summery were the main vibes intended to come across while designing these key visuals. We brought the occasions to life with personified products.

Below are social posts I created based on another look the client went with.

TL\NY
Executive Creative Director: Shawn Kraemer
Associate Creative Director: Carrie Barr
Art Director: Noelle O'Brien
Photographer: Claire Benoist