Noelle O'Brien
Designer and Illustrator
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March Hoops & Super Bowl

My team and I at TL\NY were asked to create a co-branded system for Budweiser and Bud Light during March Madness and Super Bowl. We designed the look and feel so that it would flexibly work across the two occasions, as well as displays and enhancers.

Executive Creative Director: Shawn Kraemer
Associate Creative Director: Eric Smith
Senior Art Director: Evan Campbell
Art Director: Noelle O'Brien
Photographer: Eric Gilbert